Now Do Good
Now Do Good (NDG) was born from the desire to bring together Social Purpose, Community and Fashion to support good causes while dressing you and your family in style.
Our Mission
At NDG, our mission is to redefine authenticity and style whilst driving change through Social Purpose and Community. Offering quality and originality through our clothing & homeware designs. Drawing inspiration from popular culture and emerging trends, we create designs that blend playfulness with educational, social, and environmental values.
We are dedicated to fostering a vibrant community and movement, empowering families to join us in celebrating uniqueness, challenging stereotypes, and embracing a style that transcends age labels. Together, we make a statement while promoting sustainability and positive impact. Join the NDG community and be part of a movement that celebrates authenticity, originality, and a style that carries more meaning.
Our Story
We were frustrated buying high street clothing and homeware lacking originality, personality and most importantly social purpose. We wanted items like this for ourselves, our family and our friends, so we set about designing something that we felt represented those who wanted more from a clothing and homeware brand.
That's Now Do Good (NDG)!
Our Approach
- Uncompromising originality, playfulness and depth: We pride ourselves on creating designs that stand out from the ordinary. Our team of talented artists and designers curate each piece to ensure it captures the essence of life and culture as well as educational, social, and environmental topics.
- Quality craftsmanship: We believe that true style starts with exceptional quality. From the softness of the fabrics to the durability of our stitching, every product is crafted with meticulous attention to detail. We use premium materials to ensure our clothing is comfortable, safe, and long-lasting.
- Sustainability commitment: We are passionate about the environment and committed to creating a better world for future generations. By partnering with sustainable suppliers and utilising eco-friendly materials and production practices, we ensure that your purchase doesn't come at the expense of the planet.